Thinkific Marketing

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The Internet is a treasure trove of information. There are millions of websites on the internet that offer all the things you might be interested about. What better way to explore it than online courses? Online courses are in vogue these days. In addition, as its popularity grows even further thanks to the recent lockdown on pandemics This format is becoming increasingly valuable in providing students with the knowledge they require. It’s also becoming more lucrative financially, because the market for paid-for courses is gradually gaining momentum.

Today, we’ll present an analysis of Thinkfic, a popular name in the field of online classes. Let’s look at what it can offer in terms of features and pricing to the integrations and interaction. We’ll tell you whether it is worth trying. For instructors, or an influencer seeking new ways to share your content, read on!

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For those of you who prefer a more visual experience, here is a video review from SoftwarePundit’s YouTube channel. To get a comprehensive overview of Thinkific, you may still want to check out our article below.

Overview: What’s Thinkific? Thinkific Marketing

Thinkfic can be described as a well-known LMS (learning management system) platform that focuses on providing an accessible and fruitful education-based environment for both the student and instructor. It’s a solid choice among entrepreneurs and companies that specialize in the sale of online courses. With Thinkific it is possible to make courses that include a wide variety of formats, templates, and lesson types to choose from. You may incorporate videos and images into your classes and let students upload their assignments whenever you wish, make fun and interactive quizzes and even give certificates to to those who made the grade through the entire curriculum.

Making your online courses available for sale has been made simple. Thinkific lets aspiring edupreneurs like you to control how their courses are accessed – you may offer your classes at no cost or set up subscription fees so you can earn from teaching your students with valuable knowledge. Marketing and sharing tools are also available as they can be integrated with a wide range of third-party services including automation, marketing and even to e-commerce. Thinkific is currently utilized by more than 36,000 entrepreneurs and corporations, which includes big names like Hootsuite, Samsung, Intuit, and more!

Thinkific: The Pricing

Thinkific has four pricing plans starting with the Free plan, which is ideal for those just beginning their journey. The Basic plan, which costs $39 per month (if paid annually) is a big jump from the Free plan with added features. Premiere comes with the tools, integrations and features of the previous tiers combined at $399/month.

The Pro plan for $79/month includes all the essential functions that any business owner will require; in addition, there is an Growth add-on for a more enriched teaching experience for only $50 per month, on the top of the Pro level. Free SSL certificate is included in all four plans to provide additional security between teachers and students. A 30-day guarantee on refunds is also provided with the paid plans. If you’re not satisfied, you may be able to get your money back 100%!

Thinkific Site Builder

The Site Builder from Thinkific is a page editor that allows you to build a beautiful professional-looking page for your course website. With this option, you have the ability the option of choosing from one of the three themes available in the program or export themes from third-party suppliers. While you’re not allowed to edit your site in total control your site, you do have plenty of options to customize your site to experiment with. Alongside using templates for pages, you can include your own branding elements, such as logos and design assets images, photos, and other forms of media to your website. You may even customize it down to your URL! Thinkific Marketing

What’s the need for a domain name when Thinkific lets you create yours at no additional cost? You’re not only given the opportunity to create a platform that you call your own. You’re also given more time to concentrate on launching and making profits from the content you create for your courses. Through the Site Builder program, you can choose your own possibilities for pages for your site including:

  • The homepage;
  • The landing page on which everything is redirected to your course;
  • The page of course which allows students to select from any of your courses.
  • The sales and check-out pages on which transactions are processed;
  • The sign-in page is for your subscribers students to sign into;
  • The Thank You Page; and
  • Other pages, such as
    • The dashboard of students for students’ information,
    • The coming soon page is for future course updates, and
    • The student certificate page.

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Additionally, you may also set up what the site will look like other than the typical desktop-style screen. The mobile version of the site which lets your students view and interact with your website through their smartphones, but it’s important to note that this feature is limited to admin users subscribing to the highest-priced plans

Student Management and Interactions

The unique system of Thinkific lets educators such as you maintain a strong connection with students who are experimenting with the products you offer. The system’s data collection feature allows you to get full access to all your students’ key contact data when they’re connected to the system. In addition to the easy data management, Thinkific also offers a Groups feature that allows you to increase revenues and efficiently evaluate the success of your classes by organizing your learners into groups according to the company, cohort or time, enrollment and job type.

All management left aside Thinkific also makes it easier for you to handle teacher-student interactions without the hassle of going to social media platforms like Facebook or Discord. The built-in Discussion feature lets each other talk about the details from your classes and the Communities and Spaces functions provide the opportunity to build dedicated community forums of different themes and topics.

Notifications

Notifications are a great way for you and your subscribers to be informed every time something related to your course occurs. You can set how your students will be notified in your admin settings. You can choose to notify your students information about their progress on the particular course at a time whenever they finish it, or each time a student makes a comment on an article discussion, among other things. Thinkific Marketing

online courses, lessons, and Credentials

Creating courses has been made easy as ever because Thinkific’s online course editor provides edupreneurs with a wide selection of templates and lessons on top of the customizable options we mentioned earlier. They also provide credential and certificate tools that are given to students who have completed any of your courses.

Course Templates

Thinkific has a wide array of course templates you can use without worrying about creating a course from the ground up. Each one of them can be customized and you can design one to fit the curriculum you wish to offer.

1. Flagship Course Template

The flagship course is an online course that is focused on the instructor’s field of expertise. You can create an enriching curriculum depending on what you specialize in. If you are an expert in, say creating content, you may create a flagship course packed with details about the subject.

2. Mini-Course Template

Mini-courses are short, low-cost versions of the main course. Think of it as an introduction, if you will. The mini-course templates are designed to draw in students and create leads for your fully-fledged courses.

3. Pre-Sell Template

The pre-sell template can be a fantastic way to test how well you’re getting your message noticed before it’s finalized. It lets you put up an online landing page that is linked to your course to see if your target users are interested enough to try it out for themselves.

4. Digital Download Template

This template for digital download allows you to create a downloadable course after your audience, say opts in to your email list. This is a great way to generate leads and revenue in the event that you would like to expand your reach.

5. Webinar Replay

A webinar recording template lets you to upload a pre-recorded recording of your webinar for your attendees to look over or catch up on if they missed it.

6. Blank Template

If you’d like to create your own course completely customized, there is a blank template option where you can start from scratch. You may choose from a variety of lesson types, tips and tools that will assist you in the process of your detailed course.

7. Membership Resource Library

The template for membership resources lets you upload helpful learning material that is included as a bonus. This feature is available when you manage a membership or course bundle.

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Types of Lessons

There are 12 types of chapters – or lessons – for you to choose from. The Course Builder gives instructors and mentors a broad variety of lessons, each one of which can be adjusted to each topic that is possible, starting from the chapter’s title all the way to the files and information that are ready to input.

Video Lessons

Video lessons are an effective ways for students to gain knowledge. Thinkific supports the most diverse formats of video feasible, including MP4 FLV, MP4, and even MOV files. Once uploaded and incorporated into the course’s plan, the videos are automatically stored in the Video Library, where they can be reused in future classes.

Quiz Lessons

It allows you to add quiz elements by typing in the questions that students will see and providing the solutions for them to choose from. It is entirely in multiple choice form, and you get the option of choosing to include one or several correct answers.

Multimedia Lessons

Multimedia chapters allow you to link out to various streams of content beyond Thinkific. You can incorporate a lot of them, from tools for webinars like Zoom to the surveys and presentations and even to Google Docs documents. You also have the option to integrate with other third-party creators of courses, such as Articulate Storyline and Adobe Captivate, but that is only restricted to both the Pro and Premiere pricing plans.

Text Lessons

The template for the text-based chapter does not just let you type in text characters. It also allows you to include audio, images, downloadable files, and even embedded links to YouTube videos. Thinkific Marketing

Survey Lessons

The specially designed survey forms from Thinkific let your students chime in their feedback, suggestions or any other information into an analysis of data that you can view. It is possible to add this chapter during or after the course. You have three choices to you, such as scale-based, rating-based or survey-based on answers.

Downloadable Lessons

This section is where you can upload zip files such as PDFs, audio-visual, etc. for your students to download in the course player so that they can have a readily accessible the course-related information to follow.

PDF Lessons

Apart from downloadable files, they are also able to be uploaded for your students to look over in the course. You may incorporate PDF files, and then transform them into readable lessons that students can access without having to download and bring them to take them home.

Presentation Lessons

Thinkific has in-house tools that let you upload and display your slide presentations – in PDF form – to your students within the course. It is possible to add an option to download the slides for students to use during their free time as well as an audio-over option that you can record for each slide.

Audio Lessons

With Thinkific, you may include videos or presentations as well as PDF documents, among others. You can also add an audio chapter by uploading audio files like MP3, into any of your classes for your students to listen to.

Assignment Lessons

Chapters for assignment lessons let teachers just like you collect student submissions such as projects, reports, written essays, and more. Note that this chapter type is only available in select plans that start with the Pro plan.

Brillium Exam Lessons

Exam chapters allow you to choose from a much wider range of question types other than the usual multiple choice approach, such as filling in the blanks. You may also branch out to succeeding questions using the answers to prior ones, and receive robust reporting details. All this is only made possible by the integration with Brillium, which is limited to the highest-scale plans starting from the Premiere tier.

Live Lessons

Live lesson chapters has recently been included in the course builder. As this feature is in beta mode, expect it to have a few limits in terms of performance. The live feature is an excellent method for instructors to communicate relevant information to their students in real-time.

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Credentials and Certificates

Only available for only in the Pro plan and above You can issue completion certificates or other credentials to students who completed your course using Thinkific. This is made much more feasible by its integration with credential specialist Accredible. There’s a possibility that you may encounter a Thinkific-themed certificate template that may appear a bit too drab. This is where Accredible can help – with a combination of tools and editing features from both platforms, you get to customize how you want your certificates to look design-wise starting from the borders up to the text.

Other useful features of the course builder

This Bulk Importer feature lets you drag and drop as many files as you would like to upload to your course at once. As opposed to having to upload each individual files it gives you more time to plan and do other aspects. This is especially beneficial for entrepreneurs who are extremely busy.

The Drip Scheduler, on its own, allows you to schedule your lessons to a specific time and date. This feature is handy to keep your students active and well-balanced when it comes to storing data.

Payment Marketing, Selling, and Payment

The concept of marketing as well as selling the product or service to your customers can be more challenging to take when you don’t have enough tools to get things going. Fortunately, plenty of LMS platforms, like Thinkific are equipped with the majority, if not all, of the necessary features for merchants available for use.

Payment Options

If you plan on making profits from online paid courses, you may want to connect your Thinkific account to any or both of these payment providers that are tightly integrated into the platform. Stripe as well as PayPal are usually required to handle transactions from your learning subscribers. Thinkific Marketing

We already know the basics of what PayPal is and how it operates, as it’s one of the most used payment methods in the world. However, if you’re still not sure, PayPal is where you purchase products by transferring a portion of your balance to the company you’re buying from.

Stripe On the other hand, handles cashless transactions with other e-wallet providers around the world that work similarly to PayPal. Additionally, it processes debit and credit card transactions at banks from different locations.

Pricing Options for Students

Setting up how much you’ll sell your course materials to your learning subscribers is an important step in marketing and sharing your content to the public. It doesn’t matter if it’s free or requires multiple payment, Thinkific offers four pricing options you can set up for the students that wish to take advantage of it: free, one-time payment as well as membership or subscription and monthly payment.

  • Free – This lets you provide your students with content at no cost. If you’re a business owner, it can be best used as a lead magnet or a bonus feature to your paid services.
  • One-time payment – You charge students one-time fees for the course material. If you wish, you may also set up an enrollment timeframe for the length of time they will be able to access your learning materials.
  • Subscription/membership – If you’re in charge of a membership site, this option is the best one. Students are charged monthly fees for subscriptions to get access to all of your content. Be aware that this feature is only available for plans that start at the Pro tier.
  • Payments for monthly recurring payments – The full cost of your course is divided into monthly installments to be paid by the students, especially without any anxiety about a financial loss on their part. Like the subscription method is only available through the Pro plan and up.

If you want to design different pricing options for your courses, you are able to do so using the “Set Additional Pricing” option.

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Other Strategies to Promote Your Content

Coupons

Coupons can be used to promote your course content and the bundles that come with it. They are available for all of Thinkific’s paid plans, although in the Basic plan you’re only entitled to one free coupon. You can customize your coupons to correspond with the many services you can offer You are able to alter the discount percentage, which you’ll apply it to, as well as the expiration date.

Affiliate Marketing

Thinkific offers a few options that let you enlist those who have been subscribed to one of your courses to become affiliates. They provide additional support as they help promote your content to other prospective students. Additionally, they could earn commissions simply by sharing unique promotional links to your online courses.

E-mail Marketing and Business Growth

There’s no better way to promote your products on the internet than using e-mail marketing. It’s also a good idea to know that Thinkific lets you integrate with a variety of third-party tools that specialize in it, including major e-mail marketing platforms such as MailChimp, AWeber, and ConvertKit. There are many more marketing platforms you can choose from and connect to on Thinkific’s App Store that we’ll discuss very shortly. It doesn’t stop there however, as Thinkific offers the ability to gain your company and platform a much-needed boost by connecting to the online growth platform Sumo along with the API tools.

Integrations

Just like the other online course platforms , and in essence, every other platform on the internet, Thinkific allows for seamless integrations with a vast range of third-party tools and services, all of which offer a better user experience for both student and instructor.

Thinkific App Store

The Thinkific App Store is a new addition to the list of features available on the platform. All integrations with third-party solutions as well as services now accessible to be easily access and utilized through the extensive app library. This is a major improvement in the way that integrations are dealt with from earlier when integrations had to be handled via the settings. This feature is available across all plans of Thinkific, and every app in the store is available for free however some require a subscription while others provide services that are totally free of charge.

Automation Services

If you’re an edupreneur with an educational account that is paid for it’s equally crucial that you have access to the tools that can automate all your tasks – and connect to many more third-party software platforms at same time. One such tool that lets you automate with ease is Zapier. Zapier comes with two major tools that can be useful for managing your account and course. Triggers is available in both the Basic and Pro plans. Additionally it will perform basic tasks on your behalf like adding people who has signed up to take one of your classes to your mailing list.

The “Actions” feature, on the other hand, is jam-packed with more capabilities , but is only limited by the Pro + Growth and Premier plans. Apart from Zapier, there is also InfusionSoft which allows you to automatize your marketing and sales tasks. InfusionSoft is an extremely well-known tool for automation for small companies that might not have enough staff as well as team members take care of marketing-related matters. Thinkific Marketing

Analytics

The use of a variety of analytics tools is a sound method of getting insights into how well your offerings are received, inspiring you to keep either discontinuing, re-inventing, or enhance them. Thinkific allows integration with third-party tools that focus on gathering information. One popular app is Mixpanel that comes with advanced tools that do more than just count your opinions, but analyze student traffic between your courses.

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Segment.io is another popular platform that allows you to send the data instantly to marketing and data analytics services such as SalesForce, HubSpot, ZenDesk and other services. When it comes to offering accurate and data-driven analysis, Google Analytics ranks number one on the internet. Because it’s an essential component of selling online, it can easily be connected to Your Thinkific account by entering the Tracking ID. If you’d like to share your course’s content to social media sites, specifically on the most widely used social platform Facebook, you can accomplish this by integrating with Facebook Pixel.

Student Support and Student Success

Analytics, E-commerce, and automation aside, Thinkific can easily connect with a couple of apps designed to help students succeed. Accredible, which was mentioned earlier, is used to award completion certificates and manage credentials, but it is only available with the Pro as well as the Premier plan. Brillium allows you to expand the possibilities of your exams, and Disqus provides a platform for student-teacher interactions.

E-commerce Solutions

If a Stripe-powered payment ever comes in trouble, like having your card declined, Stunning is there to rescue it from any potential issue with the transaction. Taxes are essential when running an online course in business. Thankfully some platforms can help you with that easily like Quaderno.

Customer Service and Support Center

Thinkific offers a decent variety of customer service platforms that you can reach anytime whenever you need assistance. The customer support hotline is available via either e-mail or by phone, and offers priority support to admin users subscribed to the Pro plan or higher. However, contacting an expert isn’t possible in a sense, as it is only accessible between Monday and Friday. There’s no mention for live chat service either. Thinkific Marketing

In spite of the absence of direct support options, Thinkific has a help and training center, with resources that will assist entrepreneurs in the process of establishing and managing an administrator account. The course is free that helps newbies develop, market, and market their services in the most efficient way possible.

Alternatives to Thinkific

  1. Teachable. If you’re focused on selling and sharing your online courses to a wider public, Teachable has similar features like Thinkific, plus more like fast access via the mobile application, Teachable Payment, and a built-in e-mail marketing tool. There are four plans available, with the basic plan being $10 less than Thinkific’s, but they may charge you more transaction fees.
  2. Kajabi. Kajabi is the best LMS platform for any established entrepreneurship, with customization options twice as wide as the other options. In addition it comes with more advanced features that match big business needs. Apart from that, Kajabi is also among the most expensive websites, with prices starting from $119 per month and no free plan.
  3. Podia. Podia is the most recent addition to the lineup of online course platforms, with some decent features for a similar cost as Thinkific. One thing people aren’t happy with yet about Podia is the lack of customizing tools and assistance options, but this is normal since the majority of these features are coming soon.
  4. Udemy. If you’re thinking about an alternative LMS option that’s particularly beneficial for instructors with no experience, you may want to check out Udemy it boasts as the biggest course marketplace with over 42,000 content creators and 30 million students. While you may get to enjoy most of the important functions, such as unlimited courses for free of charge, you can expect to pay much more transaction fees in the near future. Thinkific Marketing

What We like about Thinkific

  • Amazingly great pricing plans. Starting from the basic plan for as little as $39 a month, any of the 3 paid tiers has tons of handy options for various entrepreneurial needs.
  • Zero transaction fees. In contrast to LMS platforms, which charge more fees for transactions, Thinkific lets you enjoy the entire range of services offered without the need to worry about the cost.
  • Flexible and convenient customization options. You have the power to select from a wide range of topics, templates for courses, and lesson types, and personalize each of them to your fullest.
  • There are a variety of payment options for students. Not only do you have the option to provide a one-time payment to your student audience and students, but you can also allow them the option of monthly payments or membership fees to encourage them to maximize the value of what you offer.
  • Integrations that are faster and more accessible to third-party platforms. With the addition to the Thinkific App Store integrations with third-party e-commerce analysis, automation as well as educational websites haven’t been this easy.
  • Smooth user interface. The Thinkific web interface is quick in performance, from the media playback to the course and the site builders.

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What We Don’t Like About Thinkific

  • There is no live chat support. While the phone support option is a welcome feature, Thinkific is quite lacking in the sense of providing live chat support that allows users to talk directly with an expert about issues that are related to the platform.
  • Difficulty adding coding snippets to the courses. In case you’re knowledgeable at programming and programming and want to utilize Thinkfic to build your courses, it’d be better not attempt this.
  • There aren’t many built-in integrations. Thinkific does not have built-in e-mail marketing and sales funnel integrations. However, you can get the same solutions through third-party applications that offer them.
  • The absence of tools to help with the continuing education credit. Thinkific may offer different kinds of certificates and certifications at each end of the course however it does not have enough functions to create one that is linked to the continuation of succeeding lessons. Thinkific Marketing

Conclusion

If you’re looking to step to the world of Edupreneurs, or to expand your reach to new heights, you should give Thinkific the chance! The LMS platform has taken big steps to cater to people who are interested in exploring courses with the most effective features that other platforms don’t typically offer. It’s also amazing that you won’t have to worry about transaction fees upon transaction fee that impedes your progress.

Coursemaking, as a whole, is a huge investment that can deliberately affect your career prospects in the long run. What Thinkifc stands out against the other competitors is the free plan it offers. While limited as can be but it offers enough tools to give beginners to test the waters and see whether it’s the best fit. It’s also risk-free, so if you’d like to test the Free plan, check out Thinkific’s official site!

FAQ Thinkific Marketing

Does Thinkific offer a no-cost plan?

Yes, it is! Thinkific has a beginner-friendly Free plan which includes access to the core features including customer support and the course editor, but it is limited to only one course for free. If you wish the ability to make unlimited classes, you can try the other three plans, all of which are priced at.

Do Thinkific have transaction costs? Do they take a percentage of my earned sales?

No! There are no transaction fees involved with all of Thinkific’s services across all plans aside from those related to payment options. Additionally, it does not take a large cut from your earnings since Thinkific earns most of its money from the paid plans.

Can Thinkific integrate with Zoom?

Integration with the communication service Zoom has been made possible on Thinkific in the middle of 2020. This will be especially helpful in powering Live Lessons, which also is one of the LMS platform’s most current features. Note that these features are only available in the Pro plan and up.

Is Thinkific mobile-friendly?

Yes. Although it doesn’t have an app specifically designed for mobile however, the Thinkific interface can be easily converted to be more appropriate for mobile, phone-friendly browsing on mobile browsers like Safari with many of the features that are available on the web version. Thinkific Marketing

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