Thinkific How To Market Your Course

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The Internet is full of information. There are millions of websites online that provide everything you could be interested about. What better way to do it than through online courses? Online courses are everywhere these times. In addition, as its popularity grows even further thanks to the recent lockdown on pandemics the format has grown increasingly valuable for providing users with the knowledge they require. It’s also becoming more lucrative financially, because the market for paid-for courses is gradually gaining momentum.

Today, we’ll be doing a review on Thinkfic, a popular name when it comes to online classes. Let’s look at the features it offers including features and pricing to the integrations and interaction. We’ll let you know if it is worth trying. If you’re an instructor or influencer looking for alternative ways to share your content, stay tuned!

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For those of you who prefer a more visual experience, here is a video review from SoftwarePundit’s YouTube channel. Do check out our article below, however, because it has a comprehensive overview of Thinkific.

Overview: What is Thinkific? Thinkific How To Market Your Course

Thinkfic can be described as a popular LMS (learning management system) platform which focuses on providing an accessible and productive learning environment for both the learner and the instructor. It’s a great choice for entrepreneurs and companies that specialize in the sale of online courses. With Thinkific it is possible to develop courses using a variety of formats, templates and lesson types to choose from. You can incorporate videos and images into your lessons, let your students upload their work whenever you want, create fun and interactive quizzes and even issue certificates to be awarded to those who made it through the whole curriculum.

The process of putting your online classes up for sale has been made easy. Thinkific allows budding edupreneurs such as you to control how their courses are accessible. You can place your courses online free of charge or set up subscription fees that allow you to earn money by teaching your students with valuable knowledge. Tools for sharing and marketing are also accessible as they can be integrated with a range of third-party services that range from automation to marketing and even e-commerce. Thinkific is currently used by more than 36,000 edupreneurs as well as businesses, including big-name companies such as Hootsuite, Samsung, Intuit and many more!

Thinkific: The Pricing

Thinkific has four pricing plans that start with the free tier, which is ideal for people who are just beginning their journey. The Basic plan for $39/month (if you pay annually) is a big jump from the Free plan and comes with more features, and Premiere includes the tools, integrations and features of all previous plans at $399 per month.

The Pro plan at $79/month has all the necessary features that entrepreneurs need; in addition, there is an Growth add-on for a more enriched teaching experience for only $50 per month on top of the Pro tier. A free SSL certificate is included in all plans to guarantee security between students and teachers. A 30-day money-back guarantee is included in the paid plans. If you aren’t satisfied you’ll be able to get your money back 100%!

Thinkific Site Builder

Thinkific’s Site Builder is a page editor that lets you create a stunning, professional-looking collection of pages for your course website. With this feature, you get the option of choosing from one of the 3 in-house themes or export them from third-party providers. Although you don’t have complete control of editing your site, you do get a wide array of customizable options to explore. Alongside using page templates, you may include your own branding elements, like logos and design assets images, as well as other types of media on your site. You may even customize the URL to match your own! Thinkific How To Market Your Course

What’s the need for a domain name when Thinkific allows you to create one for free? In addition, you’ll be provided with a platform to build a platform you can call your own. Additionally, you’ll have more time to focus on the launch and making money from the content you create for your courses. Through the Site Builder program, you’ll have the opportunity to create your own possibilities for pages for your site, such as:

  • The homepage;
  • The landing page that is redirected to your courses;
  • The course page which allows students to select from any of your courses;
  • The sales and check-out pages on which transactions are processed
  • The sign-in page is for your subscribers students to sign in;
  • The thank you page; and
  • Other pages, for instance,
    • The student dashboard for student information,
    • The coming soon page is for future updates to the course, as well as
    • The page for student certificates.

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Furthermore, you can decide what your course’s website will look like other than the usual desktop screen. The mobile version of the site that lets your students access the site and use your service through their smartphones, but it’s important to note that this option is available to administrators that subscribe to the most expensive plans.

The Student’s Management and Interactions

The unique system of Thinkific lets educators like you build a solid relationship with students who are trying out the products you offer. The data collection features allow you to gain access to all of your students’ key contact data once they’re registered in the system. Alongside the simple managing of data, Thinkific also comes with the Groups feature which allows you to increase your revenue and effectively track your courses’ effectiveness by organizing your learners into groups based on group, company and time, as well as enrollment and job type.

The management aspect apart, Thinkific also makes it easier to manage interactions between students and teachers without the burden of logging onto social networks like Facebook and Discord. The built-in Discussion feature lets you discuss the specifics of your classes and the Communities and Spaces functions provide an opportunity to set up dedicated community forums of different topics and interests.

Notifications

Notifications are a great option for both you and your subscribers to be informed each time something course-related comes up. You may configure the manner in which your students be notified in your admin settings. You can choose to notify your students information about their progress on the particular course at a time whenever they complete it, and each time a student posts a comment under the discussion section and so on. Thinkific How To Market Your Course

Learn online, take classes and Credentials

The process of creating courses has been made easy as ever as Thinkific’s specially formulated online course editor provides edupreneurs with an array of lesson plans and templates along with the flexible customization possibilities we’ve already mentioned. They also provide credential and certificate tools that are given to students who have completed any of your courses.

Course Templates

Thinkific has a wide array of templates for courses that you can utilize without worrying about creating a course from the ground from scratch. Each one of them can be customized, and you can make one to fit the curriculum you want to provide.

1. Flagship Course Template

The most popular course is an online course that is focused on the instructor’s area of expertise. It lets you build an enriching curriculum that is based on the area you are an expert in. If you’re an expert in, say, content creation You can create a flagship course packed with information on it.

2. Mini-Course Template

Mini-courses are shorter, inexpensive versions of the flagship course. Imagine it as an introduction, if you will. The mini-course templates are designed to draw in students and create leads for your full-fledged classes.

3. Pre-Sell Template

The pre-sell template is an excellent way to test how well the course will be received before it’s completed. You can create a landing page linked to the course you’re offering to test if your targeted users are interested enough to try it out for themselves.

4. Digital Download Template

Digital download templates lets you develop a course that can be downloaded after your audience, say is on your mailing list. This is an effective method to increase leads and generate revenue in the event that you would like to expand your reach.

5. Webinar Replay

A webinar recording template lets you to upload a recorded replay of your web-based seminar to your viewers to go through or catch up if they missed it.

6. Blank Template

If you want to design your own course completely customized There is the option of a blank template so that you can start from scratch. You may choose from a variety of lessons, techniques and tools that will aid you in making the most of making your detail-rich course.

7. Membership Resource Library

The template for membership resources lets you upload helpful learning materials , which are offered as a bonus. This handy feature is accessible in the event that you have a membership/course bundle.

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Different types of lessons

There are 12 kinds of lessons or chapters – for you to choose from. The Course Builder gives instructors and mentors a broad selection of lessons, all that can be adapted to each topic that is possible, starting beginning with the chapter’s name to the files and information ready for input.

Video Lessons

Video lesson chapters are an efficient ways for students to gain knowledge. Thinkific supports as many video formats as possible including MP4 FLV, MP4 and MOV files. Once uploaded and integrated into the course’s plan the videos will be automatically stored in the Video Library, where they can be reused in future courses.

Quiz Lessons

This allows you to include questions by entering the questions students will see and then providing the answers to choose from. It is entirely available in multiple choice, and you get the option of choosing to provide one or more correct answers.

Multimedia Lessons

Multimedia chapters allow you to connect out to various streams of information beyond Thinkific. You can incorporate a lot of these, from tools for webinars like Zoom to surveys, presentations and even to Google Docs files. Additionally, you have the option of integrating with other third-party course creators like Articulate Storyline and Adobe Captivate however, this is only restricted to pricing plans like the Pro and Premiere pricing plans.

Text Lessons

The text-based lesson doesn’t only let you type in text characters. It also lets you include audio, images as well as downloadable files. There are even embedded hyperlinks for YouTube videos. Thinkific How To Market Your Course

Survey Lessons

The specially designed survey forms from Thinkific let your students chime in their comments, suggestions, or anything into analyzed data for you to view. You may add in this chapter during or after the course. You have three choices to you like scale-based, rating-based or survey-based on answers.

Downloadable Lessons

This chapter is where you may upload zip files such as PDFs, audio-visual, etc. for your students to download in the course player so that they could have an accessible the course-related information to follow.

PDF Lessons

Alongside downloadable files they are also able to be uploaded for your students to look over within the course. You may add PDF files and turn them into lessons that are readable that students can access without the need to download and then take them to take them home.

Presentation Lessons

Thinkific uses in-house tools to allow you to show and upload your slide presentations – in PDF form – to your students within the course. It is possible to provide a download link for students to use in their free time, and a voice-over function that you can record for each slide.

Audio Lessons

With Thinkific, you may put in videos presentation, PDF, and video documents among others. You may also opt for an audio-only chapter, by uploading MP3 files, such as MP3, into any of your courses for your students to listen to.

Assignment Lessons

Chapters on assignment help teachers just like you to collect student submissions like reports, projects as well as essays written by students and much more. Be aware that this type of chapter is only available on select plans beginning with The Pro Plan.

Brillium Exam Lessons

Exam chapters allow you to pick from a greater range of question types other than the standard multiple choice option, such as filling with blanks. You may also branch out to succeeding questions by relying on answers from the previous ones, and also get robust reporting details. This is made possible through integration with Brillium that is restricted to the top-level plans beginning with the Premiere level.

Live Lessons

Live lesson chapters was recently included in the course builder. Because it is in beta mode, anticipate a few limits in terms of performance. In addition, the live feature is an excellent method for instructors to communicate relevant information to their students in real-time.

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Certificates and Credentials

Only available in the Pro plan and up You can issue completion certificates and other credentials to any of your students who made it through your course on Thinkific. This is made feasible by its integration with credential specialist Accredible. There’s a possibility that you may encounter a Thinkific-themed template for certificates that may appear somewhat boring. This is the reason why Accredible is a must With a mix of features and editing capabilities from each platform, you get to customize how you want your certificates to appear design-wise, from the borders to the text.

Other useful features of the course builder

This Bulk Importer feature lets you drag and drop as many files as you wish to add to your course all at once. As opposed to having to upload each individually, this gives you more time to work on other tasks. It is particularly useful for educators who are extremely busy.

The Drip Scheduler On the other hand, allows you to set up your classes at an exact time and date. This feature is handy in keeping your student audience active and well-balanced when it comes to storing data.

Payment Marketing, Selling, and Payment

The concept of marketing in selling products to your desired target audience can be much more challenging to take in the absence of enough tools to get things started. There are many options to choose from. LMS platforms, like Thinkific offer the majority, if not all, of the most essential features related to merchants available for use.

Payment Options

If you intend to earn profits from online paid courses, you may want to connect your Thinkific account with one among the payment services that have been closely integrated with the platform. Stripe as well as PayPal are usually required to process transactions of your learners. Thinkific How To Market Your Course

We’re aware of what PayPal is and how it works since it’s one of the most popular payment methods used around the globe. However, if you’re still not familiar with the process, PayPal is where you pay for products by sending in a part of your balance money to the company you’re buying from.

Stripe, on the other hand, processes cashless transactions with other e-wallet services around the world that work similarly to PayPal. Additionally, it processes credit and debit card transactions for banks in different locations.

Pricing Options for Students

Setting up how much you’ll sell your course materials to your learners is an essential step in marketing and sharing your products across the globe. If it’s available for free, or needs several payments, Thinkific offers four pricing options you can establish for students who want to utilize it for free, one-time payments as well as membership or subscription and monthly payment.

  • Free – This lets you provide your students with content free of charge. If you’re a business owner this could be used as a lead magnet or bonus add-on to your paid services.
  • One-time payment – You charge students one-time fees for the content of your course. If you wish, you can also establish an enrollment period for how long they can access your course material.
  • Subscription/membership – If you’re in charge of a membership site, this option is the best one. Students pay monthly subscription fees to gain access to all of your content. Note that this option is only available in plans starting from the Pro tier.
  • Monthly payment : The total cost of your program is broken down into monthly installments to be paid by the students, preferably without having to worries about breaking the bank on their own. Like the subscription method, is only accessible from the Pro plan onwards.

If you wish to create several pricing models for your classes, you can accomplish this by making use of the “Set Additional Pricing” option.

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Other Strategies to Market Your Content

Coupons

Coupons can be used to promote the content of your courses along with the bundles that accompany it. They’re accessible to users in all of Thinkific’s paid plans, although in the Basic plan you’re entitled to only one free coupon. You may customize your coupons to match appropriately with how many services you can offer You are able to alter your discount rate, the course it will be applied to, and the expiry date.

Affiliate Marketing

Thinkific has a couple of options that let you enlist those who have been registered to any of your courses to become affiliates. They can be used as an additional source of assistance as they promote your courses to potential student subscribers. They also earn commissions by providing unique promo links to your courses online.

E-mail Marketing for Business Growth and Marketing

There’s no other effective way to market your product online than using e-mail marketing. It’s also a good idea to know that Thinkific allows integration with a variety of third-party tools which specialize in this and include major e-mail-marketing platforms such as MailChimp, AWeber, and ConvertKit. There are numerous other marketing tools to pick from and connect to via Thinkific’s App Store that we’ll discuss in a moment. It doesn’t stop there either, since Thinkific can also allow you to take advantage of giving your platform and business a much-needed boost by connecting to the online growth platform Sumo as well as the API Tool.

Integrations

Similar to other online courses platforms and, essentially, any other platform on the internet, Thinkific allows for seamless integrations with a vast range of third-party online services and tools, all of which provide a more enhanced user experience for both the student and instructor.

Thinkific App Store

The Thinkific App Store is a recent addition to the list of features on the platform. Integrations with third party solutions and services are now accessible to be easily access and used through the rich app library. This is a huge improvement in the way integrations are handled compared to the past, when they needed to be handled via the settings. This feature is available across all plans of Thinkific and every app available in the store is available for free However, certain apps require a monthly subscription while others have services that are completely free.

Automation Services

If you’re an edupreneur running a paid teaching account it’s equally crucial to get access to tools built to automate all your tasks. You can also connect to tons more third-party software platforms same time. One such tool that lets you manage your tasks easily is Zapier. Zapier has two main tools that can be useful for managing your account and course. The ‘Triggers’ feature is available in both Zapier’s Basic and Pro plans. In addition it will perform basic tasks for you, for example, adding those who has signed up to take one of your classes to your mailing list.

The “Actions” feature, on the other hand, is jam-packed with more features that it has to offer however it is limited only to Pro + Growth and Premier plans. Alongside Zapier, there is also InfusionSoft that lets you automate all your marketing and sales functions. InfusionSoft is an automation tool that is well-known for small-sized businesses who may not have enough staff as well as team members take care of marketing-related tasks. Thinkific How To Market Your Course

Analytics

A variety of analytics tools is a sound way of gaining insights into how well your offerings are received, inspiring you to either continue either discontinuing, re-inventing, or enhance the quality of your services. Thinkific allows you to integrate with third-party tools that focus on gathering information. One popular app is Mixpanel It comes with sophisticated tools that not only measure your views, but also analyze student traffic between your classes.

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Segment.io is another sought-after platform that lets you transfer information in real time to other data analytics and marketing services such as SalesForce, HubSpot, ZenDesk and many more. When it comes to providing accurate and data-driven analytics, Google Analytics ranks number first on the web. Since it is an integral part of online sales it is easily connected to your Thinkific account by typing in the Tracking ID. In addition, if you want to distribute your online course content further to social media sites, specifically on the most used social media platform Facebook, you can integrate via Facebook Pixel.

Student Assistance and Success

Analytics, E-commerce as well as automation aside, Thinkific can easily connect with several apps designed to help students succeed. Accredible, as mentioned previously, is used to award completion certificates and manage credentials, but it is only available on plans called Pro and Premier plans. Brillium lets you expand the possibilities of your exams, and Disqus is a great platform for teacher-student interactions.

E-commerce Solutions

If a payment powered by Stripe is in trouble, such as being declined by your card, Stunning is there to rescue it from any potential error in the transaction. Taxes will be essential when running an online course in business. However, some platforms can assist you with that easily like Quaderno.

Customer Support and Help Customer Support and Help

Thinkific offers a decent range of customer service platforms that you can reach anytime you require assistance. Its customer support hotline can be accessed by either e-mail or by phone, and offers priority support to admin users registered to the Pro plan or higher. However, reaching out to an expert is not possible in a sense, as the hotline is only open between Monday and Friday. There is no sign that live chat is available as well. Thinkific How To Market Your Course

Despite the lack of direct support options, Thinkific has a help and training center with information specifically designed to assist aspiring entrepreneurs in starting and managing an admin account. Included is a free course which teaches novices how to develop, market, and sell their services as effectively as possible.

Alternatives to Thinkific

  1. Teachable. If you’re interested in selling and distributing your paid online courses with a wider public, Teachable has similar features as Thinkific and more, such as fast access through the mobile application, Teachable Payment and an integrated marketing tool for e-mails. It offers four plans, with the basic plan being just $10 more than Thinkific’s but they may charge you higher transaction fees.
  2. Kajabi. Kajabi is a more suitable LMS platform for any established entrepreneurial venture, and has the ability to customize options twice as extensive as the other options. Additionally it has more sophisticated features that meet the needs of large businesses. In addition, Kajabi is also among the most expensive websites, with prices starting from $119/month , and there is no free service.
  3. Podia. Podia is the latest addition to the line-up of online course platforms, with decent but doable features at a similarly affordable cost to Thinkific. One thing people aren’t happy with yet about Podia is the absence of customizing tools and support options, but that’s reasonable considering that the majority of features may be available soon.
  4. Udemy. If you’re looking at an alternative LMS option that’s particularly beneficial for instructors with no experience, you may want to look into Udemy, which boasts itself as the biggest course marketplace with over 42,000 content creators and 30 million students. While you may get to benefit from the majority of Udemy’s fundamental functions, like unlimited courses, completely free, expect much higher transaction costs in the future. Thinkific How To Market Your Course

What We Like About Thinkific

  • Exceptionally great pricing plans. Starting with the Basic plan at as low as $39 per month each of the three paid plans comes with plenty of features to meet a range of entrepreneurial needs.
  • Zero transaction fees. Contrary to other LMS platforms that charge higher fees for transactions, Thinkific lets you enjoy all its features without the need to worry about the cost.
  • Flexible and easy customization options. You can pick from a variety of themes, course templates, and lesson types, and personalize each of them to your liking.
  • There are a variety of payment options for students. Not only do you have the option to provide a one-time payment for your student audiences as well as to choose monthly payments or membership fees to encourage them to get the most value from what you offer.
  • More accessible and faster integrations with third-party platforms. With the recent addition of Thinkific App Store Thinkific App Store, integrations with third-party e-commerce analysis, automation or educational platforms have never been this easy.
  • Smooth user interface. Thinkific’s web interface is swift in performance, from the playback of media to the course and website builders.

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Things We Do Not Like About Thinkific

  • Live chat is not available. While the phone support option is a welcome feature, Thinkific is quite lacking in providing live chat support which allows users to speak directly to an expert regarding things that are related to the platform.
  • The difficulty of adding code-related snippets to classes. If you’re an expert in programming and coding and wish to utilize Thinkfic to create your courses, it would be better not test this method.
  • Lack of some built-in integrations. Thinkific doesn’t have integrated e-mail marketing or sales funnel integrations, although you can get the same services through third-party apps which offer these integrations.
  • The absence of tools to help with the continuing education credit. Thinkific may offer different kinds of credentials and certificates awarded at the end of each course, but it does not possess enough capabilities to build one that allows for continuing to the next lesson. Thinkific How To Market Your Course

Conclusion

If you’re eager to venture to the world of Edupreneurs or take your business to greater heights You should try giving Thinkific a try! This LMS system has made huge measures to make it easier for users who wish to experiment with creating courses using the top features that other platforms don’t typically offer. What’s even more awesome is that you don’t need to worry about transaction fee after transaction fee blocking your path.

Coursemaking, as a whole is a major investment that could seriously impact your career in the long run. What Thinkifc stands out from other courses is the free plan it offers. While it’s as limited as they come but it offers enough tools to allow novices to try the waters to determine whether it’s the best for them. It’s also risk-free so if you want to test it out, you can do so by signing up for the Free plan, you may go to Thinkific’s official website!

FAQ Thinkific How To Market Your Course

Does Thinkific have a free plan?

Yes, it is! Thinkific offers a beginner-friendly plan which includes access to the core features, including customer support as well as the course editor. However, it is limited to one free course. If you want the ability to make unlimited classes you may try out the three other plans, which are priced at.

Does Thinkific require transaction charges? And does it charge a percentage of my sales that I earn?

No! There are zero transaction fees involved with all of Thinkific’s services across all plans apart from the ones associated with payment options. Also, Thinkific does not require a substantial cut from your earnings since Thinkific makes the majority of its revenue from paid plans.

Does Thinkific integrate with Zoom?

Yes , integration with the messaging service Zoom has been made possible on Thinkific from the middle of 2020. This will be especially helpful in enabling Live Lessons, which also is the LMS platform’s most current features. Take note, however, that they are only available on the Pro plan and up.

Is Thinkific mobile-friendly?

Yes. Despite not having an official mobile app however, the Thinkific interface can easily be transformed to be compatible with mobile phones and portable use on mobile browsers, like Safari with many of the same features available in its web-based counterpart. Thinkific How To Market Your Course

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